Google receives over three billion queries each day, with research estimating that more than 25% of searchers click on the first search result. What exactly are they clicking on?
Brands may be missing out on a large number of website visits if their websites lack the type of content that ranks well in Google and answers the queries people are searching for.
This article will define website content authoring, discuss different forms of content, and explain why strong website content can make or destroy a website.