We are sitting on china's daily traffic of over 10 billion there are countless tourist attractions in the world, most of which we may have only heard of; only a small part of them, we will have the opportunity to see photos or travel notes; and can buy a coach ticket to visit them. Environment, it is even rarer. Similarly, in the programmatic advertising market, it is not surprising that there are more than 10 billion daily traffic; but for each demand-side company, at most, they can only hear these traffic (receive bid requests), participating in the auction is only part of it, and the real winning ad impressions is a very small percentage.
As a result, there is an important opportunity to pretend to be forced: treat everything you have heard as if you have been there, so that you can quickly grow into the world's number one traveler! Therefore, we will frequently see that in the promotion special email list of various dsps (demand-side platforms), the daily traffic is recorded at 5 billion to 10 billion. We can simply calculate a number. There are about 20 first- and second-tier dsps in china, and each is counted as 5 billion daily traffic. The total revenue is 100 million, and the total market size for one year is 36.5 billion! Of course.
It is strictly forbidden to say that dsp can hear and select from billions or even tens of billions of traffic, which is a huge advantage of this product itself. However, as a qualified marketer, we should try to dilute the traffic of "hearing" and "showing", and throw huge numbers on the face of customers with lightning speed, making them feel that it is against human beings not to put it here. The behavior of. In this pretentious gesture, the role of copywriting cannot be ignored: it should not only make people feel vaguely that you have displayed advertisements so many times, but also cannot make excuses for reactionary forces at home and abroad.