We are no strangers to user operations on the Internet, executive list so for the financial and insurance industry, how to achieve user acquisition? The author made a few simple thoughts on the industry and shared some tips, let's take a look. In the process of launching executive list Internet products, how to efficiently and high-quality new products has always been a common problem faced by all Internet product managers. In the transformation process of "Stranger-User-Customer",
It is not difficult to see that it has many similarities executive list with the transformation process of "list accumulation-customer management" in the insurance industry. However, Internet gameplay is relatively faster in iteration, and various tricks are emerging one after another. Compared with the traditional way of acquiring customers in the financial and insurance industry, there are many variant gameplays executive list that can be done. This article is also after contacting and communicating with many insurance practitioners.
With a little personal thinking, the aim is to allow insurers to occasionally step out of their comfort zone and find new ways to "Acquisition" from other fields. 1. 2A3R user executive list growth model First of all, let’s briefly introduce the traditional “2A3R user growth model”, because the audience communication groups are mostly insurance practitioners, and the more novel “3A3R user executive list growth model” is not considered here. The "2A3R User Growth Model" is a data model that all product managers need to understand.